The White Company is firmly in the black with rise in earnings
Luxury homeware brand The White Company enjoyed a 14 per cent increase in sales in the year to 29 March 2014 and reported a pre-tax profits of £6.7m, up 40 per cent from £4.6m.
The brand, which sells high quality household accessories in white, made its first step into the US last year, launching an international website.
Back on this side of the pond, it has fifty shops in the UK including six concessions and opened nine new stores during the year, which contributed to 14 per cent of the overall revenues.
Despite the international expansion, 94 per cent of sales come from the UK.
The directors, led by founder Chrissie Rucker, said they were pleased with the performance, particularly in light of difficult trading conditions in the UK but did not recommend a dividend for the year.
The White Company celebrated its 20th anniversary last year, having been set up by Rucker when she was unable to find good quality, white bed linen. Having started out as a 12-page mail order brochure, the somewhat niche brand has become a staple on the UK’s high streets.