Life as the collector of beautiful things and designer of South Bank homes
The horde of residential skyscrapers set to tower over London in the not-too-distant future may be intimidating, but interior designer Sophie Ashby is more overwhelmed by the prospect of what goes in them. After only a year in business, her design firm Ashby Studios was hired to dress the show apartment of South Bank Tower. The former IPC Media headquarters has been transformed into a mixture of offices, retail space and 191 luxury apartments by private equity investor CIT. Rising 41-storeys above the Thames, it’s likely to be an eye-catching addition to the riverside.
The master bedroom
Sophie Ashby