Viz publisher gets healthy with a Coach
DENNIS Publishing, the company behind magazines Men’s Fitness, Viz, and This Week, is set to make a multi-million pound investment in a free, weekly health and fitness magazine, to be titled Coach.
Coach will cover a broad content mix of technology, careers, fashion and modern living, as well as health and fitness.
It is understood that 300,000 copies of Coach magazine will hit train stations, gyms, airports and hotels from 14 October.
The plan, reported exclusively on cityam.com last night, is to have 200,000 copies of the magazine distributed on the streets of the UK’s biggest cities, including 120,000 in the capital.
A source said: “Dennis Publishing has been active over the last year but Coach represents its biggest publishing foray in a decade, and there’s a lot at stake.”