iPhone 6S and 6S Plus UK release date, price, features and specs: The anatomy of the Apple’s new iPhone
The revolution in your pocket
“This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything,” Apple CEO Steve Jobs explained on 9 January 2007, as he pulled the first iPhone out of his pocket.
“If we go back to 2007 when Steve Jobs walked out on stage, I don't think any of us had even the vaguest idea of the kind of revolution we were about to enter,” Shaun Collins, the founder and CEO of mobile industry analyst CCS Insight, told City A.M.
Dawn of the app economy
“The real sea-change brought about by the iPhone was when its App Store launched in 2008. After the App Store the telephone part of a smartphone became secondary and suddenly smartphones were all about media consumption,” IHS senior mobile analyst Daniel Gleeson told City A.M.
“The App Store wasn't just a watershed moment for the iPhone, it was a breakthrough moment for the whole smartphone market in general,” says Gleeson.
Going beyond apps
“The iPhone has already swallowed the PDA, digital camera, video recorder and now it's looking to integrate your bank card as well,” says Gleeson.
“Apple Pay is one of those advances that's actually trying to resolve the underlying problem of payment security through technology, rather than just being a new means of payment,” Trend Micro’s global VP of security research Rik Ferguson told City A.M.
Reinventing the wheel (again)
“If we're honest it starts to address some of the user interface limitations that we've seen on iOS up to now” says Collins, noting that this will cut down on having to open and close apps all the time.
“In the world where the selfie and the snap have become the currency of the internet, Apple is playing to that audience with high quality, innovative features like Live Photos,” says Collins, who expects Live Photos will quickly become adopted by many.