Pure Gym speeds up £20m makeover of former LA Fitness sites
Budget gym operator Pure Gym is flexing its muscles and speeding up £20m plans to revamp the 43 LA Fitness sites it acquired this summer.
The chain, which beat off competition from rivals including Sports Direct to buy LA Fitness for an estimated £70m, has already refurbished and reopened three sites in Brighton, Bedford and Woking under the Pure Gym Brand.
The group announced yesterday it plans to have revamped all of the remaining LA Fitness sites by the summer of next year except for seven gyms it has agreed to sell this week to DW Fitness.
Pure Gym has helped to shake-up the fitness sector over the last five years by offering cheap memberships, scrapping contracts and catering to people with unusual working hours by opening 24 hours a day.
The chain now has 600,000 members across 115 clubs, with another 30 due to open before the end of the year.
Chief executive Humphrey Cobbold, said: “We’re seeing a significant increase in membership of all ages, reinforcing the logic of our LA Fitness acquisition and extending access to flexible and high-quality gyms for users around the country.”