These products “on sale” at Amazon cost the same at John Lewis
If you're shopping for Black Friday deals online, shop around.
Amazon has lots of great deals on at the moment, but on some products, it's not actually a price reduction – you can get the same thing at John Lewis, for the same amount of cash.
Read more: Has Havaianas come up with the best Black Friday marketing ploy?
So remember, don't be lured into buying something just because the retailer says you're getting 30 per cent off. Always check the price elsewhere to see if you are getting value for money. For other handy tips on how to make the most out of Black Friday this year, read our guide.
Here are some of the products in Amazon's deals today that you can get for the same price at John Lewis:
Kindle Paperwhite
Amazon Black Friday price: £79.99 (save £30)
John Lewis price: £79.95
LG Ultra HD 4K Smart TV, 43 inch screen
Amazon Black Friday price: £399.00 (33 per cent off)
John Lewis price: £399.00
Panasonic 4K Smart LED TV, 40 inch screen
Amazon Black Friday price: £429.00 (save £120.99)
John Lewis price: £429.00
Panasonic HD Smart TV, with Freeview HD, 49 inch screen
Amazon Black Friday price: £439.00 (save £60)
John Lewis price: £439.00
Panasonic 4K Smart TV, 58 inch screen
Amazon Black Friday price: £839.00 (save £260)
John Lewis price: £839.00