About City AM’s betting and affiliate section
City AM is committed to providing its readers with high-quality information, insight, analysis, and expert opinions on all things money, including how to make, keep, and spend money.
We also provide high-quality analysis and comment on betting and gambling with the aim of empowering readers to make well-informed decisions on all aspects of betting, from the companies to use, offers on the market and places to find the best tips.
As part of our goal to bring quality insight to readers, we may receive a share of a commission payment as part of an affiliate deal.
Who produces City AM’s affiliate content?
All of our content is produced in-house by our team of experienced writers or trusted freelancers with the required experience in their respective fields.
No third-party-produced commercial content is permitted within the betting of affiliate sections. All content must pass our strict content controls and guidelines.
Whenever betting insights and analysis content contains native advertising units, the offers you see will have been sourced by City AM staff and labelled as such for transparency.
How does City AM source bonus and affiliate offer codes?
Many online casinos, bingo sites and poker sites require a bonus code for you to claim a new customer offer. They may also be described as a ‘voucher code’ or a ‘promo code’.
City AM staff and trusted freelancers source all offer codes featured across the site and in its betting section. Some codes will be unique to City AM, while others may come from a network. We will only accept the best deals for customers, and in some cases, this may mean we take offers from networks or other sources.
By sourcing all bonus codes and new and existing customer offers, we aim to ensure we only promote offers from UK-Gambling Commission-licenced operators that deliver outstanding value for our readers.
Our advertising disclosure
When an article contains betting codes or other affiliate links, City AM will include the following disclosure:
“City AM’s journalism is supported by our readers. If you click links to other sites on this page, we will earn commission.”