Search engine giant Baidu is unfazed by Google’s potential return to China | City A.M.

The chief executive of domestic Chinese search engine Baidu has said he is prepared to take on Google if the US giant returns to the market.

In a posting on a private social media account today, Robin Li said if the two companies come head to head, “Baidu will win again”. “Chinese companies today have plenty of ability and confidence” to compete globally, he added.

Google was reported last week to be developing a censored version of its search engine for Chinese users, having entered into talks with government officials at the end of last year. The search engine has been blocked there since 2010, leaving Baidu to dominate the current market.

Read more: Project Dragonfly: Is Google building a censored search engine in China?

Google declined to comment on the report and Li’s comments.

Though companies have often faced criticism for attempting to work around China’s censorship laws, US tech giants have been nothing but eager to increase their presence in the country.

Facebook was reported to be setting up a subsidiary in China at the beginning of June, in a move which has since been squashed after Chinese regulators rejected the social media site’s application.

Read more: Facebook has quietly set up shop in China, despite being blocked there