Levi’s chief: Globalisation is dead and supply chains should look closer to home
![](https://www.cityam.com/wp-content/uploads/2022/04/container-gf0ce139a1_1280.jpg?w=742)
Levi’s boss has said companies should look to produce goods closer to their target market.
Chip Bergh, the president and CEO of Levi Strauss, has said a trend of chasing the “lowest-cost manufacturing base around the world” is coming to an end.
“The name of the game today is supply chain resilience and agility,” Bergh said, in a keynote interview at the World Retail Congress in Rome
“When you are losing sales because a ship is stuck outside a port and can’t unload and you are leaving money on the table because consumers can’t buy your products, that is a big issue.”
“Globalisation is dead,” he added.
During the pandemic, businesses have been hit with product shortages due to factory closures and travel restrictions.