London fintech serves up UK-wide partnership with sushi chain Itsu | City A.M.

London-based fintech firm Flux will roll out a UK-wide deal with sushi chain Itsu that could see users receive nutritional information sent straight to their phones.

Starting today, users who have opted in with Flux’s banking partners will receive an itemised digital receipt inside their banking app when they pay with their card at any of Itsu’s 72 stores across the UK.

The trial will add Itsu to the ranks of Flux’s other retail partnerships, including Costa Coffee, Eat and Pod, who are also trialling other products from the fintech startup such as digital rewards and cashback offers.

Read more: Paperless fintech Flux teams up with Costa Coffee and Barclays Launchpad

In addition to receipts Itsu will take on Flux’s Blueberry platform, a dashboard for retailers which can track anonymised consumer buying behaviour such as which products are selling best and individual customer demographics.

The deal is open to customers of Barclays via its early-adopter platform Launchpad, Starling Bank and Monzo in a closed-pilot scheme.

“We see Itsu as a natural partner for being the first retailer to trial solely Flux’s paperless receipt product,” said Flux’s co-founder and chief executive Matty Cusden-Ross, who was formerly an early employee at Revolut.

“We look forward to building exciting products for our mutual customers from paperless receipts, such as easy access nutritional information.”

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