Luxury retailer Anine Bing closes $15m series A led by Felix Capital, Index Ventures and Greycroft Partners
Luxury womenswear brand Anine Bing has closed a $15m series A financing round led by London-based venture capital firms Felix Capital and Index Ventures and LA's Greycroft Partners.
The retailer plans to use the funding to double its business between 2019 and 2020, and has aggressively accelerated sales and traffic.
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Over the last two years the brand has doubled revenue year-on-year, and recorded new customer growth of 50 per cent in June 2018.
Plans are in the works to increase the number of stores, which are currently in London, Paris, Berlin, Barcelona, Madrid, LA and New York City, with three more set to open this year.
“Anine Bing is a great illustration of what we are doing at Felix Capital, backing founders that build inspiring brands on top of engaged, authentic communities growing organically,” Frederic Court, Felix Capital founder and managing partner, said.
“We are so impressed by how Anine and the team have built their next-generation brand and business into a unique lifestyle proposition, attracting significant customer love across both the US and EU.
We look forward to leveraging the Felix network and know-how to help Anine Bing blossom into one of the defining brands for millennial women.”
It was founded in 2012 by former model and namesake chief creative officer Anine Bing, and her husband Nicolai Neilson, who is now chief executive.
"As a female founder, I want to create a brand that empowers women," Bing added.
"At Anine Bing, we're a company for women run mostly by women and that structure and ethos is woven into everything we do. I'm excited to continue building a platform and brand that supports all women and encourages individuality and authenticity."
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