Gaming retailer Green Man prepares for £100m float as it targets ‘aggressive’ international expansion
Online video game retailer Green Man Gaming has announced plans to float on the London Stock Exchange in order to “aggressively” expand into international markets.
The company, which sells games for a number of consoles, including Sony PlayStation and Nintendo Switch, plans to list on the Alternative Investment Market (AIM) later this month with a reported £100m float.
Chief executive Paul Sulyok said money raised from the initial public offering would go towards developing the brand in “underserved” international markets – India, the Middle East and China.
Green Man sells digital, as opposed to physical, games – selling access to a digital key that allows customers to download them straight to their device.
In 2017, the company's revenue rose 28 per cent to £47.5m and earlier today it said it wanted to grow revenue by 25 per cent this year.
Sulyok said: “Admission to AIM could enable us to drive our global marketing initiatives more aggressively, both from a brand and performance perspective, develop our underserved international markets, which we believe have considerable potential, and consolidate our position in the video games ecosystem with potential future acquisitions.”