Facebook’s (FB) long-promised growth slowdown seems to be nowhere in sight | City A.M.
Consensus estimates have put Facebook’s revenue for its second quarter at $13.4bn (£10.3bn), representing over 43 per cent year-on-year growth despite the company warning investors for some time that revenue growth rates will “decelerate on a constant currency basis”.
With results set to be released on Wednesday, pressure has weighed heavily on the social media behemoth this quarter after a series of issues relating to the privacy of its users’ data.
The firm was fined £500,000 this month by the UK privacy watchdog over its role in the Cambridge Analytica scandal, which took on a new light last Saturday after Facebook suspended a second analytics firm for breaking its rules.
Read more: Facebook suspends another data analytics firm over surveillance concerns
Problems such as these showed no ill effects on Facebook in the first quarter, when it reported revenue growth of 49 per cent at $11.79bn in the height of Cambridge Analytica’s public downfall.
Earnings per share are forecast at $1.71 for the quarter, up 30 per cent from the same time last year according to S&P Global Market Intelligence.
Instagram is also expected to provide a solid boost to its parent company’s results, after the debut of its latest feature IGTV.
Roger Barr, co-founder of digital agency Mediablaze said: “Video advertising via Instagram is likely to drive growth, alongside the company’s messaging apps, WhatsApp and Messenger, which were used to send 100 billion messages per day last quarter.”
Advertising is one of Facebook’s core revenue contributors, with more than 98 per cent of the company’s $12bn revenue last quarter coming from ad sales across its multiple platforms.
Read more: Facebook gets hit with maximum fine by UK watchdog over Cambridge Analytica